Morgan's Pier is the name attached to Avram Hornik's new project on the waterfront. Replacing what was once Octo and previously Rock Lobster, Morgan's Pier is going for the beer garden vibe and backyard grilling style cooking. Hornik also told The Insider he's in talks with a "name-brand" chef to run the kitchen. Let's hope this concept sticks, as no previous owner has been able to bring in crowds to the surprisingly challenging location, even though the river provides a pretty backdrop to the space.
No timeline yet for the opening of Morgan's Pier, which is named for the first man to cross the Ben Franklin Bridge (George C. Morgan), which looms over the horizon above the bar.
Hornik has been on a roll of late, opening Philly's favorite new music venue, Union Transfer, and is the man behind the upcoming reboot of Ortlieb's in Northern Liberties.
[Photo: Philly Chit Chat]