Philly's favorite cheesemonger cowboy, Ian Peacock of DiBruno Bros., told Eater that their newest location at 9th and Chestnut Streets is set to soft open next Friday, October 18. The DiBruno crew is taking over the space that was most recently Palace at the Ben, and they're doing amazing things with it.
"It's going to be our most beautiful space yet, and I can't wait for everyone to see it," Peacock said. "We're going to have absolutely everything there, including cheese, obviously, prepared hot and cold food, an extensive charcuterie selection, and a beasty Counter Culture coffee program." Peacock said that they also splurged on two $7,000 Electrolux high-speed commercial panini presses and a massive refirgerator with huge plate glass windows that faces 9th Street where passers-by can drool over the contents.
The DiBruno brand is launching a signature coffee label (roasted by Counter Culture) that comes in four varieties in addition to their very own unfiltered Sicilian Olive Oil, both of which will debut at the new storefront. If that wasn't enough excitement, it just so happens that 2014 is the 75th anniversary of the original Di Bruno Bros. store opening to the public, and there will surely be celebratory activities, so stay tuned.