Goldenberg's Peanut Chews are the unidisputed Candy King of Philadelphia, our strongest brand and most beloved contribution to the long and storied history of confectionery in the United States. Carl Goldenberg, the patriarch of Philly's First Family of Sugar and former head of the company, passed away at the age of 85 after a 17-year battle with prostate cancer.
Originally developed for the U.S. Military as a protein and energy ration for the troops during World War I, the very first Goldenberg Peanut Chew rolled off the line in 1917. In 1940, they stopped producing all other candies to focus on the demand for Peanut Chews, and in 1950 Carl joined the family business as the third generation of Goldenberg to operate the company.
Peanut Chews went national in 2003 when Bethlehem candy behemoth Just Born (maker of Peeps) bought the brand, but sales crashed when they removed the Goldenberg's name from the wrapper. After a short while, the name returned to all packaging and advertising, and the sales numbers rebounded in kind.
In honor of the passing of a true Philly legend, we here at Eater encourage you to pick up a few Goldenberg's Peanut Chews on your ride home tonight to share with your family, reminding them how hollow the world could be without the legendary Philly confection.
[Photo: Candy Industry]