While giving Geno's Steaks any kind of love is generally against what we stand for—considering their longstanding dedication to mild racism and xenophobia—the new ownership is attempting to change their image and distance themselves from the way Joey Vento did things, which is commendable. And to show their love for all things Philly and its residents, the Geno's crew is running a contest and giving away free cheesesteaks.
Here's how to play: The Geno's crew will be posting pics of their new outdoor ads on their Facebook page and Instagram accounts. The first person to tweet the correct location of those ads to @GenosSteaks will win a gift cert for a free cheesesteak, delivered via snail mail. The contest starts this Saturday, November 9, and will be a weekly occurence. Good luck!