First We Feast Posts Cheesesteak Photos, Regrets It

Earlier today, Complex's food blog First We Feast posted something that they probably thought would be relatively uncomplicated: a gallery of photos of cheesesteaks, culled from various corners of the interwebs, under the heading "Lunchtime Inspiration."

Except they referred to the cheesesteak's defining roll as a "hero roll." And then proceeded to include a few very questionable specimens, sparking an inevitable uproar from seemingly every self-respecting Philadelphian on Twitter.

Calls for site deletion and questions about interns' jobs were bandied about. Things got ugly. Things got... satisfyingly Philly. Sensing what was best for them, self-flagellating tweets and post updates were forthcoming from First We Feast. One particular offender — this sandwich featuring slabs o' beef, kimchi, and a roll that looks suspiciously po'boy-ish — seems to have been pulled from the gallery altogether, presumably on the basis of WTF.

By way of a happy ending, the ever-classy First We Feast offered up appropriate penance and peace was made, though it won't be too surprising if they pass on writing about Philly again anytime soon.

You wrote "hero roll?" Facepalm. RT @firstwefeast The illest Philly cheesesteaks on the planet http://t.co/7RaZMMSKgC pic.twitter.com/0sn6u6Hq3m

— FederalDonuts (@FederalDonuts) December 17, 2013

Terrible article— Step 1) Delete it Step 2) Delete site "@firstwefeast: The illest Philly cheesesteaks on the planet http://t.co/5an0oU0TgM"

— Jawnye West (@mikeyil) December 17, 2013

Um, 4/15 of those pics are from Pat's. Lame. MT @firstwefeast The illest Philly cheesesteaks on the planet - http://t.co/fvKsktlJ3L

— d*Naughty or d*Nice (@shibuyadreams) December 17, 2013

@firstwefeast This article is terrible and you should feel terrible. The thing from Fork Spoon Bacon doesn't even look like a cheesesteak.

— Jawnye West (@mikeyil) December 17, 2013

Hey where's the best place to get a Philly Cheesesteak Sub Sandwich, Matt's or Gino's?

— mr.tug (@mistertug) December 17, 2013

@firstwefeast I'm not angry. I'm just from Philly.

— Jawnye West (@mikeyil) December 17, 2013

@RolandBui @shibuyadreams @mikeyil @FederalDonuts @kessler everyone in the office has been sent back to Cheesesteak Finishing School

— First We Feast (@firstwefeast) December 17, 2013