Last month we reported that American Sardine Bar had teamed up with First Capital Pictures to produce an amazingly freaky commercial with a giant sardine guy that would debut in the coming months.
Eater was lucky enough to get a preview of the finished spot that will hit the airwaves tonight, and it's pretty amazing. The sardine dude hilariously drinks a martini by throwing it into his face, and is instantly distracted by a fishing lure that he chases down the bar where a lovely young lady waits on the other end. She then escorts her new fish boyfriend out of the bar and into the night.
The ad has been airing all week on cable, and ASB owner John Longacre gave Eater the schedule for tonight if you're intrerested in catching it:
· Comcast Sports Network at 6:45 p.m.
· Comedy Central at 7:40 p.m. and 10:18 p.m.
· Food Network at 8:18 p.m.
· HGTV 10:20 p.m.
First Capital Pictures owner Peter Heacock and Longacre told Eater that they're going to put the ad online for everyone to see after the spot runs on TV for a week or so.
Heacock said that 2013 will be a big year for FCP, as they're looking to become the go-to production house for all things Philly food and beer. And, if this spot is any indication of what we can expect, we're behind them 100%. Our food scene is very diverse and a little bit crazy and dramatic, and this ad is perfect for the vibe and brand of ASB.
If you happen to catch the ad tonight, please come back and let us know your thoughts in the comments section below. Of course there's a Twitter account for the freaky fish headed guy, known as Monsieur Bait Fish.
· All American Sardine Bar Coverage [~EPHI~]
· First Capital Pictures joins American Sardine Bar to Make a TV Spot [~EPHI~]
· First Capital Pictures [Official]