In a little more than two weeks, NYC seafood staple Luke's Lobster is opening up shop at 130 S. 17th Street. Slated to cut the ribbon on May 16, Luke's specializes in real-deal Maine lobster rolls at an affordable price point. The concept was born by Luke Holden, who was appalled at what was passing for lobster rolls in the big city, and decided to change things up using his own knowledge and experience in the lobster mecca known as Maine.
Beginning his professional life as an investment banker in NYC after running his own lobster business (including contrcuting his own 20 foot boat) in high school in Elizabeth, ME, Holden had extensive knowledge in all facets of running just such a business. After working awhile in the suit and tie, Luke and his father Jeff (also a lobsterman) opened the first Luke's Lobster in 2009 in the East Village.
The business now has 7 stores in NYC and DC, and they're about to open the first outpost in Philly in just a few weeks. Luke's lobster roll is packed with claw and knuckle meat (as opposed to the competition which is more mayo than anything else) served on a top-spit bun, with a truly affordable price point (the lobster roll in NYC is $15, which is a steal).