Naming your burger shop after the feeling of not having had enough to eat may be a risky business move, but in the case of Hunger Burger, it does serve to keep the restaurant's mission front and center. The newcomer at the Reading Terminal Market, which opened on Monday, promises to donate a portion of the proceeds to non-profit organizations working to end hunger.
So how does it work? The promise is to donate "the equivalent of one meal" for every burger they sell. They'll be donating to various charities (the most prominent being Share Our Strength's No Kid Hungry campaign), whose per-meal costs range from ten to fifty cents. Hunger Burger is the third Reading Terminal project for owners George and Kim Mickel, who also operate By George and Mezze.
On the menu are burgers, of course (built with beef, chicken, or stuffed portabello mushroom patties), milkshakes made with Bassett's ice cream, and a pretty extensive french fry menu with lots of different dipping sauces and other options. There are also some less-common burger sides available, like lobster mac and cheese and scalloped potatoes.
Hours are 8 a.m. to 6 p.m., Monday through Saturday. (They open early with breakfast sandwiches and egg-topped burgers.)