Prolific restaurateur Jose Garces will unveil his new tribute to Baja in the Granary building on Monday, March 16. Named Buena Onda, the sleek space will specialize in fish tacos, margaritas and canned Mexican beer, and Jersey shorewear.
No, not this kind of Jersey shorewear, but the laidback surfer-chic threads of Little Egg Harbor-based Jetty. The surf and skate brand designed the employee uniform shirts (shown in the mockups above and below) and will be selling some goods out of the space — in the future, they tell us, there should be some more co-branded items — so you can procure a little extra chill as you fuel up for your appointment at the Barnes or your weekly Whole Foods run.
Yards will brew a new pale ale for Buena Onda called K38, after a surf break in Ensenada. The restaurant is also placing an emphasis on sourcing only sustainable seafood and pledging a 50-cent donation to the Garces Foundation from every sale of guacamole or bottled water. (Of course, some might argue that plastic water bottles are a particular scourge on the health of the oceans that sustainable fisheries aim to protect, but they promise to "support composting and recycling practices," and dwelling on such thorny matters will only harsh your vibe.)
Buena Onda Tacos, 1901 Callowhill (at the Granary), opening March 16.