Growlers Rebranding as La Casa de tu Madre

Owner Jason Evenchik (Time, Heritage, et al.) has shuttered Growlers in Bella Vista in favor of a new Mexican concept called La Casa de tu Madre, according to a report from Philly.com. La Casa should make its debut in a matter of weeks, following a quick "festive and colorful" makeover. (The branding made public so far has a Day of the Dead theme.)

Evenchik tells Philly.com that Growlers' emphasis on beer will remain, to be joined by a selection of tequila and mezcal to complement a new food menu built around standards like tacos, enchiladas, nachos, and ceviches.