Neapolitan pizza-but-from California chain MidiCi has announced plans to set up shop in Pennsylvania, with its first location to open in King of Prussia Town Center in the coming months.
It’s part of a major expansion across the country from the LA-based chain, which is planning to open its first stores in a handful of other east coast states in the near future — and is hoping to rack up 400 stores in the next six years. Their first store is not even two years old yet.
It comes from the CEO of frozen yogurt chain Menchie’s, but (perhaps obviously) it’s quite a different beast with MidiCi putting a heavy focus on organics, non-GMO products, and the like.
MidiCi boasts that it sticks closely to the Neapolitan pizza rulebook, using only four dough ingredients — flour (imported from Naples), sea salt, live yeast, and pure water. All pizzas are wood-fired, fast, and at high temperatures.
As is the trend with the present-day plethora of small, fast-casual-but-with-fine-ingredients chains around these days, pizzas are prepared production-line style and toppings can be customized (although set menu items are an option, too).
Beyond pizza, antipasto is on the menu, with options like cheese boards marking MidiCi as a touch more upscale than existing choose-your-own-adventure pizza chains. There’s also salads, burrata cheese creations, and desserts.
Expect the KOP location to open in May, on Main Street.