Philly-based Yards Brewing Company wagers the Eagles will win Super Bowl 52 against the New England Patriots on February 4, and Boston’s Harpoon Brewery is taking them up on that bet. If Yards wins, Harpoon will have to pour Yards beers in its taproom for a whole day, while the staff wears Eagles gear. If Harpoon wins, the opposite happens.
Yards, established in 1994, recently moved into its new, much bigger home in Northern Liberties, at 500 Spring Garden, and added a taproom with a full food menu from chef Jim Burke. “The last time we moved our brewery, the Phillies won the World Series, and we handed out free Philly Pale Ale to fans celebrating in the streets. Now, after once again opening a new facility, we are hoping some of that Yards good luck will rub off on our high-flying NFC champs,” founder and brewmaster Tom Kehoe said in a statement.
Kehoe also had a message for the crew at Harpoon, and took at dig at Patriots quarterback Tom Brady: “Get ready to wear some Green, a very dynamic and blue-collar kind of color — and it looks great on everyone, from casual fans to pretty boy quarterbacks.”
Leading up to the Super Bowl, Yards plans to donate $1 from every pint of Philly Pale Ale sold in the taproom and $10 from every keg of Philly Pale Ale sold in the Philly region from January 24 through February 4 to Prevention Point. Harpoon, founded in 1986, is also supporting its community: part of the proceeds from one of the brewery’s flagship beers will be donated to a charity as part of the Eagles-Patriots bet.
Check out the Yards team modeling Eagles underdog masks: