The Theme of This South Jersey Restaurant Is Blue Jeans

Britney Spears and Justin Timberlake adorn the walls at Denim American Bistro, a new restaurant in Cherry Hill, New Jersey, with a theme matching its name. The restaurant, at 312 Kresson Road in a one-time house that dates back to the 1850s, was most recently the Farmhouse for about a year, and La Campagne for many years before that.

Chef-owner David Murray’s menu is American — think butternut squash gnocchi and crispy Brussels sprouts with bacon, not cheeseburgers and fries. It’s a BYOB, so you won’t find cocktails or wines by the glass on offer, but it does sell a handful of wines by the bottle from White Horse Winery in Hammonton.

The restaurant is big, with four separate rooms seating almost 90 and a spacious outdoor patio. Murray redid the decor, painting the walls in a blue jeans blue, with blue napkins and fabric roses on the tables. The servers wear jeans and denim aprons. Much of the artwork on the walls is by Ian Berry, who has a “denim on denim” series. Also on the walls: portraits of Spears and Timberlake, who did famously wear matching denim outfits to the 2001 American Music Awards, plus Anthony Bourdain, Marilyn Monroe, Bruce Springsteen, and Mila Kunis, who have probably also worn denim.

Denim [official photo]

Before Denim, Murray worked for Georges Perrier at Georges and Geoffrey Zakarian at the Borgata in Atlantic City, as well as at Hawthornes and the Cambridge in Philly.

Denim diners can order a la carte or choose a three-course prix fixe menu for $40. There’s also the option of a seven-course tasting menu for $59. Denim is open for lunch and dinner Tuesday through Sunday, from 11 a.m. to 9 p.m., with a buffet-style Sunday brunch.

The restaurant is a drop-off spot for Teens for Jeans. Anyone can bring in a pair of clean new or lightly used jeans to donate, but if you do that and order the prix fixe menu, you’ll get a free dessert.

Denim [official photo]