Ahead of the Super Bowl, Philly’s Yards Brewing Company made a bet with Harpoon Brewery in Boston: If the Philadelphia Eagles won, Harpoon would have to pour a Yards brew in its taproom while the staff wears Eagles gear. And now Harpoon is making good on that bet. Dan Kenary, CEO and co-founder of Harpoon, is making sure his brewery is stocked with Yards’ Philly Pale Ale, which he’ll be serving until it runs out (it’s only one keg, so that won’t take long).
Yards, established in 1994, recently moved into its new home in Northern Liberties (500 Spring Garden). When announcing the Super Bowl bet, founder and brewmaster Tom Kehoe said: “The last time we moved our brewery, the Phillies won the World Series, and we handed out free Philly Pale Ale to fans celebrating in the streets. Now, after once again opening a new facility, we are hoping some of that Yards good luck will rub off on our high-flying NFC champs.”
Check out the Harpoon team, with at least one guy not looking too thrilled about the situation:
Yards has also been raising money for Prevention Point, with $1 from every pint of Philly Pale Ale sold in the taproom and $10 from every keg of Philly Pale Ale sold in the Philadelphia region from January 24 through February 4 pledged to the organization. The brewery raised more than $7,000 and plans to donate the money on Thursday, the day of the Eagles Super Bowl parade.