Moo Moo Milk Bar, from Rachel and Matt Baiada of the now-closed Shoo Fry, opens July 5 in Newtown Square. The cereal-centric eatery serves cereal-flavored ice cream, milkshakes, and, yes, bowls of cereal and milk. It’s located at 4751 West Chester Pike, in the Edgmont Shopping Center next to P.J. Whelihan’s, and only open through September.
“The concept is basically all things cereal,” Matt Baiada said in a release. “We are combining two classic comfort foods, cereal and ice cream.”
On the cereal side, Moo Moo’s menu includes $5 bowls, like the Fruit Parfait with Fruit Loops and Fruity Pebbles topped with blueberries, granola, and strawberry sauce, and the PB&J with Reese’s Puffs, peanuts, grape jelly drizzle, Reese’s Pieces, and Reese’s Peanut Butter Sauce.
For the ice cream ($6-7), served in cups or cones or on bubble waffles, these two give a good idea of what they’re going for: The Cinnamon Bun Milk is Cinnamon Toast Crunch ice cream topped with pecans, raisins, and cake frosting and the Chocolate Milk is Cocoa Puffs ice cream topped with bananas, chocolate chips, and Nutella.
Moo Moo also sells milkshakes, made with cereal and ice cream, of course, and chocolate and vanilla soft serve.
It’s open Sunday through Thursday from noon to 10 p.m. and Friday and Saturday from noon to 11 p.m.
The Baiadas, who have three young kids, bring some ice cream experience: They owned a Cold Stone Creamery franchise location before opening Shoo Fry.
There was a cereal restaurant on Walnut Street at Penn — Cereality — but it closed.