Has Philly officially made the big time, now that an entirely unofficial Lego pop-up bar that’s toured the world is scheduling a stop in the City of Brotherly Love? The Brick Bar is heading this way shortly before Thanksgiving, on Friday, November 22, through Sunday, November 24. The location has not yet been revealed (or, it sounds like, determined).
According to the organizers, the Brick Bar sold out in Melbourne, Sydney, Brisbane, and London within 24 hours. While Eater has no idea if that’s true, it doesn’t sound entirely far-fetched considering the popularity of themed pop-ups like the Christmas-timed Miracle and Tinsel and the made-for-Instagram Candytopia.
As Eater Montreal pointed out, the Danish toy company Lego is not a fan of the pop-up bar. Initially called Legobar, it has since changed its name and removed references to Legos from its website, except for a disclaimer at the bottom that states “LEGO®, the LEGO logo, are trademarks of the LEGO Group of companies which does not sponsor, authorize or endorse this site.”
A rep for the toy company told Eater last year: “As a manufacturer of children’s toys, it is not within our remit to partner with brands or individuals operating in the food and beverages sector.”
Beverages, of the adult variety, are kind of the point here. The drinks are served in what look like Lego-shaped juice boxes.
The whole pop-up is made out of more than a million “blocks” (i.e., Legos), which are transported and assembled onsite into structures like a ping pong table and a wishing well. There will also be plenty of Legos for people to play with, and DJs playing music.
Tickets are $25. They’re not available yet, but the website has a place where you can sign up to be notified when they go on sale.