Sizzlis, hoagies, and meatball subs, step aside: Wawa, the supercharged convenience store beloved by locals up and down the Eastern Seaboard, is entering the burger business. Starting today, all 920 Wawa locations from Pennsylvania to Florida will begin serving “all-natural Angus burgers,” according to a release.
The past year has seen a few new developments for the local chain, with the first two drive-thru locations opening in Westampton, New Jersey, and Falls Township, Pennsylvania, in December and January, respectively. In an effort to expand the store’s appeal from a breakfast-and-lunch destination to a more dinner-friendly business, Wawa is making a go of it with burgers. Like all other prepared meals they sell, Wawa burgers will be customizable with a paralyzing number of ingredients and add-ons — like cheese, bacon, and “endless fresh toppings” — on in-store touch screens. Delivery apps will also bring Wawa straight to your door.
The addition of a Wawa burger is a likely sign of more changes to come for the chain — in fact, burgers are set to be “the first of many new dinner items to come.” Is Wawa sushi next?